Great-West is the nation’s top insurer in sales of individual life insurance through banks1 and is one of a few U.S. companies that sell life insurance to middle-income Americans through financial institution partners. We offer a compelling product lineup and provide the education, training, and strategic focus that equip our financial institution partners with the tools and expertise to sell effectively. Our approach includes the following components.
Our mutual success starts with building profitable partnerships with each financial institution. We collaborate and coordinate with our partners’ sales management teams to ensure that we’re meeting our shared goals and commitments.
We’ve designed our products specifically for the bank market for ease of use for the bank representative and bank client. The simple 10-minute process is attributed to our state-of-the art online technology, which offers innovative and competitive products that provide immediate coverage by simply answering a few health questions and performing an online Medical Information Bureau check. No medical exam is required.2
Our team of dedicated internal and external wholesalers focuses exclusively on life insurance sales concepts and solutions. We follow a proven sales process that capitalizes on industry-leading wholesaling processes and leverages a variety of sales concepts and resources specifically designed for banks. We strive to increase participation with all bank representatives with our proven sales approach.
Our value-added marketing and sales support includes training materials and presentations tailored for each financial institution, with in-person training via one-on-one, branch, and group meetings and online webinars and conference calls. Our training programs are specifically designed to reflect each institution’s goals and objectives for its life insurance program.
1The Kehrer-LIMRA Life Report, Fourth Quarter 2010.
2Some applicants may require testing or be required to submit additional information.