Greenwood Village, CO – November 18, 2011 — Great-West Life & Annuity Insurance Company (Great-West) has appointed Shawna Landers as assistant vice president, digital marketing, it was announced today by Joe Greene, senior vice president and chief marketing officer. Landers, who reports to Greene, will be responsible for leading the company’s Web strategy, design, content management, and testing and evolution. She’ll also be responsible for directing Great-West’s digital business initiatives.
Most recently, Landers was director of online acquisition marketing for Webroot, an internet security software firm. Previously, she served in marketing and e-commerce positions with such leading firms as Janus Capital Group, MapQuest, Budget Truck Rental and Western Union.
“Shawna’s extensive Internet marketing experience positions her well to lead the development of our digital media strategies,” Greene said. “We welcome her expertise as we explore specific digital business opportunities that support the overall business initiatives of the company and enhance the online experience of our customers.”
Landers earned a bachelor’s degree in business administration with an emphasis in marketing from Colorado State University.
About Great-West
Great-West Life & Annuity Insurance Company, headquartered in metro Denver, serves its customers through a range of group retirement savings products and services, individual life insurance and annuities, and business-owned life insurance. It is an indirect, wholly owned subsidiary of Great-West Lifeco Inc. and "A Member of the Power Financial Corporation Group of Companies"®.
"A Member of the Power Financial Corporation Group of Companies" is the registered mark of Power Corporation of Canada.
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Contact:
Lisa Gigax
Corporate Communications
(303) 737-6290
lisa.gigax@gwl.com