Media Room

Access options

News Release

Great-West Financial® launches mobile web app for participants

Easy access to key account information puts retirement readiness at users' fingertips

GREENWOOD VILLAGE, Colo., Sept. 24, 2013 — Great-West Financial® today announced the launch of a new mobile web application that puts retirement readiness top of mind and at participants’ fingertips. The Great-West Financial mobile web app is available to 401(k), 401(a), 403(b) and 457 plan participants who use the www.gwrs.com website.

The new mobile web app provides the convenience of accessing retirement plan account information anytime, anywhere, helping participants make smart financial decisions that take them to and through retirement. Available on all major smartphone devices and browsers, including iPhone® and AndroidTM phones, it requires no downloading. The web app launches automatically when participants visit www.gwrs.com using a mobile device.

“This mobile web app is designed to make it as easy and convenient as possible for participants to take a more active role in planning for their retirement,” said Charles Nelson, president of Retirement Services at Great-West Financial. “By providing participants with access to the most popular inquiry functions on the go, it puts their account information in the palm of their hands.” 

The mobile web app gives users access to key information and the ability to track retirement readiness, by:

  • Viewing an estimated monthly retirement income amount.
  • Checking account balance and transaction history.
  • Accessing paycheck contribution amount and investment allocations.
  • Monitoring rate of return.
  • Choosing paperless document delivery and viewing online statements.
  • Accessing the full website on a mobile device with one tap from any page of the mobile web app.

More than 13 percent of traffic on www.gwrs.com already originates from a mobile device1 and a recent survey showed more than 40 percent of Great-West Financial participants are likely to access the website via a mobile device in the future2. The new mobile web app serves the needs of these participants, helping to increase awareness and encourage active engagement with retirement planning.

“The simplicity of this web app stands out,” said Ron Warden, financial advisor at D.L. Davis & Company, Inc. and advisor for Novant Health. “It will help bring heightened awareness to plan participants and easy access to important balance, return and contribution information.”

As part of Great-West Financial’s commitment to continuous improvement, the mobile web app will continue to evolve to meet participants’ needs. User feedback will shape future updates. Now available to all www.gwrs.com users, the mobile web app will be made available at a later date to clients with custom websites and later this fall to Great-West Financial IRA holders who use www.ira.gwrs.com.

To access the mobile web app, users must be registered with Great-West Financial online. To register, participants can simply visit www.gwrs.com on their desktop or laptop and click “Let’s Get Started!”

1gwrs.com Google Analytics, August 2013
2Great-West Financial participant survey, Spectrem Group, February 2013

About Great-West Financial
Great-West Financial® is a registered mark of Great-West Life & Annuity Insurance Company. Headquartered in metro Denver, Great-West Financial administers $201.5 billion in assets for its 5.2 million retirement, insurance and annuity customers.

Great-West Financial is the nation’s second largest underwriter of life insurance sold through banks (BISRA Life Report, Second Quarter 2013, based on total premiums at June 30, 2013) and fourth-largest retirement plan record keeper (Plansponsor, June 2013, based on total participant accounts at Dec. 31, 2012). It is an indirect, wholly owned subsidiary of Great-West Lifeco Inc. and "A Member of the Power Financial Corporation Group of Companies" ®.

Great-West Financial®refers to products and services provided by Great-West Life & Annuity Insurance Company (GWL&A), Corporate Headquarters: Greenwood Village, CO, its subsidiaries and affiliates. Recordkeeping information and rankings reflect all recordkeeping customers of GWL&A subsidiary FASCore, LLC: those of institutional partners, third-party administrator clients and Great-West Financial. The trademarks, logos, and registered marks used are owned by GWL&A. “A Member of the Power Financial Corporation Group of Companies” is the registered mark of Power Corporation of Canada.


Contact:
Molly Schlax
FleishmanHillard
O: 312-729-3661
M: 847-309-9552
Molly.Schlax@fleishman.com

Lisa Gigax
Director, Corporate Communications
Great-West Financial
O: (303) 737-6290
lisa.gigax@greatwest.com